What is AEO Grader?
Optimizing for traditional search is no longer enough. When prospects search for solutions, AI systems synthesize information from multiple sources and present consolidated answers — often without users ever clicking through to your website. This creates a "zero-click funnel" where your brand's representation in AI-generated responses directly determines customer perception and purchase decisions.
HubSpot's free Answer Engine Optimization Grader (AEO Grader) analyzes your brand's AI visibility, sentiment, and competitive positioning across leading AI platforms including GPT-4o, Perplexity, and Gemini. Unlike traditional SEO tools that only measure website traffic, our AI search tool reveals how generative AI engines characterize your brand when users ask questions about your industry, products, or services.
Don't let answer engines define your brand narrative without your input. Use HubSpot's free AI visibility tool to take control of how leading answer engines represent your business.
Grade My Brand FreeThousands of prompts. One clear picture.
Unlike tools that run a handful of static queries, AEO Grader prompts AI models thousands of times in different ways — varying phrasing, intent, context, and query type — to build a statistically robust picture of how your brand is represented across answer engines.
1,000+
Unique prompt variations
Per brand analysis
5
Leading AI models tested
GPT-4o, Claude, Gemini, Perplexity, Grok
7
Scoring dimensions
Visibility, sentiment, authority & more
Understand your competitive landscape
Uncover your competitive position with AEO Grader's powerful capabilities.
Market Position Assessment
Our search engine positioning tool's detailed competitive analysis categorizes your brand as a Leader, Challenger, or Niche Player based on how answer engines position you relative to competitors. This analysis examines mention frequency, context quality, and recommendation patterns across different query types.
Share of Voice Metrics
Track your brand's presence in AI-generated responses compared to competitors. Get answers to key questions: When users ask about solutions in your category, how often does your brand appear in the synthesized answer? Which competitors receive more prominent positioning, and what factors drive these differences?
Share of Voice — AI-generated responses
Multi-dimensional sentiment breakdown
Discover your brand's narrative and perception in AI results
This AI visibility tool breaks down your narrative and perception into granular categories so you can act on what's actually driving your AI representation.
Contextual Brand Analysis
The AEO Grader examines how answer engines characterize your business across different query contexts — industry trends, solution comparisons, or specific use cases.
Sentiment Analysis — 4 Dimensions
- General Brand Sentiment: overall tone when your brand is mentioned
- Contextual Sentiment: how sentiment varies across topics or use cases
- Source-Based Sentiment: quality and credibility of influencing sources
- Narrative Patterns: key storylines answer engines associate with your brand
Maximize your answer engine performance
Receive a detailed analysis of your brand's current AI visibility, including specific examples of how different answer engines describe your company, products, and competitive advantages.
The AEO Grader audit reveals critical opportunities and content gaps that directly impact how millions of users discover and evaluate your brand.
Use insights from the Answer Engine Optimization Grader to develop a comprehensive strategy for improving your brand's perception. Embark on your answer engine optimization journey with actionable guidance that helps you systematically improve your brand's representation across all major platforms.
A+
Brand Recognition
Strong awareness
B+
Market Position
Challenger tier
78
Sentiment Score
Predominantly positive
42%
Citation Frequency
Of category queries
Track source quality and information authority
Evaluate the credibility of sources referencing your brand with these features.
Source Credibility Assessment
Evaluate the quality and authority of sources that answer engines reference when mentioning your brand. High-quality sources from reputable publications and authoritative websites significantly enhance your brand's credibility in AI-generated responses.
Data Richness Evaluation
Assess the variety and completeness of information available about your brand across digital channels. Our search engine visibility tool's analysis identifies information gaps limiting how answer engines represent your company.
How to Use HubSpot's AEO Grader
Follow these four steps to evaluate your brand performance and how it shows up in answer engine results.
Enter a brand name
Enter the brand name you want to analyze — whether your own company or a competitor. The Answer Engine Optimization tool accepts any brand operating in your market space, enabling direct competitive intelligence gathering.
We query the AI models
AEO Grader automatically runs queries across GPT-4o, Perplexity, and Gemini, mirroring real customer research patterns. These queries replicate how prospects discover and evaluate brands, capturing authentic AI-generated responses.
Review your brand performance score
Access your brand performance score calculated across five dimensions: brand recognition strength, competitive market positioning, contextual relevance, sentiment polarity analysis, and citation frequency patterns.
Unlock your full assessment
Complete the form to unlock your full brand assessment, including brand archetype classification, sentiment trend analysis, narrative themes, current competitive advantages, and recommendations for improved AI visibility.
Everything included, free
Every analysis surface the full spectrum of AEO insights — no paid upgrade required to see your score.
Market Position Assessment
Our search engine positioning tool's detailed competitive analysis categorizes your brand as a Leader, Challenger, or Niche Player based on how answer engines position you relative to competitors. This analysis examines mention frequency, context quality, and recommendation patterns across different query types.
Share of Voice Metrics
Track your brand's presence in AI-generated responses compared to competitors. When users ask about solutions in your category, how often does your brand appear in the synthesized answer? Which competitors receive more prominent positioning, and what factors drive these differences?
Contextual Brand Analysis
The AEO Grader examines how answer engines characterize your business across different query contexts. Whether users ask about industry trends, solution comparisons, or specific use cases, we reveal the recurring themes and associations that shape your brand image in AI responses.
Multi-Dimensional Sentiment Analysis
Beyond simple positive/negative scoring, our analysis evaluates general brand sentiment, contextual sentiment across topics, source-based sentiment from credibility standpoint, and polarization metrics.
Narrative Patterns & Topic Associations
Identify the key storylines that answer engines associate with your brand. Understanding these narrative patterns helps you optimize content and messaging for better AI visibility.
Source Credibility Assessment
Evaluate the quality and authority of sources that answer engines reference when mentioning your brand. High-quality sources from reputable publications and authoritative websites significantly enhance your brand's credibility in AI-generated responses.
Data Richness Evaluation
Assess the variety and completeness of information available about your brand across digital channels. Our analysis identifies information gaps limiting how answer engines represent your company.
Ready to see how AI sees your brand?
Get your free AEO score in under 2 minutes. No credit card required.
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